ISO25 was founded by Ian and JJ, two artists with a passion for observing and creating.

Ian, a graduate of Fine Arts, has explored painting, jazz, and a wide range of artistic disciplines. His love for spontaneous moments and improvisation naturally led him to photography—being present when life unfolds is what he cherishes most.

JJ studied Interior Design and ran a successful soft-furnishing company. She later joined a design studio, gaining extensive experience across architecture, interior spaces, and fashion. With a deep understanding of space, form, and details, JJ brings structure, warmth, and an intuitive sense of atmosphere to every project, making her especially attuned to capturing moments of quiet intimacy.

Together, Ian and JJ combine observation, creativity, and care to capture genuine moments, whether in weddings, portraits, or special events.